Strengthens brand dominance with 8th successive award win
INSEE SANSTHA, Sri Lanka’s oldest existing cement brand and the most demanded brand produced by the country’s leading cement manufacturer INSEE Cement, made history by being crowned People’s Housing and Construction Brand of the Year for the 8th consecutive year at the recently concluded SLIM-Nielsen People’s Awards 2019.
Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-Nielsen People’s Awards provides Sri Lankan consumers a much anticipated and valued opportunity to vote for their favored brands across a number of sectors. INSEE SANSTHA once again came out on top during this year’s nationwide survey, reflecting the Sri Lankan consumer’s loyalty and deep-rooted sentiments towards the SANSTHA brand.
Holding true to its legacy as Sri Lanka’s first-ever blended cement product (blended with Portland Limestone under SLS 1253), INSEE SANSTHA is the most recognized home-building cement brand, with one in every 3 homes in the country built with INSEE SANSTHA Cement. It is finely blended and enriched with pure Calcium Carbonate (CaCO3) and locally produced, resulting in higher strength and durability of concrete with an increased level of workability and significantly lower water demand.
Certified by the Sri Lankan Standards (SLS) Institute with the SLS 1253:2015 standard as a blended cement, INSEE SANSTHA is also Sri Lanka’s first cement product to be awarded the Green Labeling Certification by the Green Building Council of Sri Lanka (GBCSL). INSEE Sanstha also received the Green Mark Gold Award by the Ceylon Institute of Builders (CIOB).
“INSEE SANSTHA’s brand loyalty simply keeps growing year on year, further encouraging our investment towards elevating and enhancing the brand’s features to meet consumer demand,” commented Jan Kunigk, Executive Vice President – Sales, Marketing & Innovations at INSEE Cement. “Because we proactively action our efforts in raising brand benchmarks, we have seen the greater response and reception of INSEE SANSTHA as well as other diversified INSEE Cement products in the local market. We are thrilled once more be the clear choice of the people as the country’s construction and housing brand, and will continue to progressively address the changing requirements of Sri Lanka’s construction industry”.